Should Starbucks expand to Africa Essay Example | Topics and Well Written Essays - 2500 words

Should Starbucks expand to Africa - Essay Example Traditional cafes did not understand the changes in consumer needs hence this gave room for Starbucks to expand quickly by opening more stores. Starbucks Corporation has opened stores and coffee outlets in North America, Europe and Asia. The objective of Starbucks opening coffee outlets in Africa is to meet its business strategy of global expansion. The increase in profitability can be attributed mainly to its aggressive expansion strategy. For the long term objective to be achieved, more than half of the stores will have to be located outside the United States. Starbucks has achieved market leadership by ensuring high quality products and services together with excellent customer service. The company can increase market share by expanding to Africa. The company will have to maintain its global business strategy of differentiation and added services.Introduction Starbuck is the largest coffeehouse in the world with operations in all the continents. The company operates more than twenty thousand coffee stores in more than one hundred countries in the world. From a single coffee store which was opened in 1971, the company has achieved a market leader position in the beverage industry by establishing operations in the US and beyond (Hill and Jones 165). Starbucks licenses and franchises operate more than seven thousand coffee outlets worldwide with many of the operations being based in shopping centers and global airports. The company has diversified product portfolio offering which include coffee, tea, soda, juices and pastries (Boone and Kurtz 56). The company has also venture inn entertainment segment where it markets music, videos and books. The company products are localized to the specific market (Ungson and Wong 145). The company has also maintained its original culture which has not being diluted by the global culture hence the common goal of the company is to offer distinctive experience to its customers (Boone and Kurtz 69). The company has been able to provide great working environment to its employees by embracing diversity and treating all the employees with dignity and respect (Ungson and Wong 160). The operations of the company are centered on excellence in purchasing inputs, roasting and delivery of the final coffee product to the customer. The company business strategy is to maximize sales by creating relaxing and attractive atmosphere with guarantees excellent customer service (Hill and Jones 177). The company also uses both retail and online music sales to widen the target market share. The company also maximizes market penetration partnering with global

History of nursing development Case Study Example | Topics and Well Written Essays - 250 words

History of nursing development - Case Study Example A major revolution in knowledge took place in 1950s when nurses started identifying and shaping necessary requirements for a separate knowledge body thanks to emergence, articulation and investigation of theories in nursing. Modern knowledge in nursing emphasizes research based on clinical questions, definition of concepts as well as variables, control of conditions and accurate instrumentation. According to (Thomas 1997) cited in Winters and Ballou, (2004), science can be defined broadly as â€Å"an intellectual process using all available mental and physical resources to better understand, explain, quantitate and predict normal as well as unusual natural phenomena.† This applied to nursing then it qualifies as a science and this way it is able to meet client requirements in biological, psychological and social terms. As a discipline, nursing utilizes both philosophical and scientific forms of inquiry; it combines social, empirical and applied elements of science and this because it concerns with both general and individual human experiences as well as the relationship between nurses and clients. It is therefore very important for nursing to stand out as an independent body of knowledge in science. Doctoral education in nursing will help prepare nursing scientists with better knowledge and skill to eradicate sources and impacts of scientific error in the field. Nurs es of today are not being cross trained with other fields, goals and research methods in nursing have become clearer. Therefore continuous support for extensive research at the level of PHD alongside peer review evaluation will effectively see the discipline do away with errors. In conclusion therefore the body of knowledge categorized as nursing has evolved over time and continues to improve for better service. It was initially viewed as subordinate with a lot of borrowed knowledge, later grow to formulate own theories and now is concerned with the whole human body hence